Breyting® (brā-tîng) – Icelandic for “change” is a lifestyle brand that unites conscious consumers with coffee, art, and causes to create positive change—drawing inspiration from the past and excitement for the future. Breyting is known for its limited-edition collaborations with like-minded artists, changemakers, and nonprofits. These collaborations are exclusively sold at www.breyting.com and limited-time retail pop-up events around the globe that appeal to lifestyle and streetwear cultures that share Breyting’s devotion to change.
Breyting is a passion project of Fred Schneider, Frontman of the iconic rock band the B-52s and environmental activist, and Von Coven, a BMX street rider turned social entrepreneur. Breyting’s mission is to leverage consumerism, direct action, and nonprofit partnerships to create economic, social, and environmental progress. Every week, Breyting puts change in motion and drops a new limited edition that creates a small ripple effect of positive change.