TO PROFIT OR NOT?
Breyting's mission is to mobilize movements by leveraging the creative arts and fundraising innovations. But is this work best achieved through a for-profit or non-profit legal entity? And what is the best way to leave Breyting to future generations of change-makers?
Some of you might be shocked to learn that Japanese Keiretsu's and Chinese Industrial Cooperatives, known as Gung Ho International Committee, use non-profits to control raw materials, land, and labor; thus, much of the world's wealth. In fact, some of the world's largest brands are non-profits like IKEA, the furniture company. Did you just gasp and say wait, what? Well, it's true, The IKEA INGKA Foundation (ingkafoundation.org) is officially dedicated to promoting "innovations in architecture and interior design." Their endowment is estimated to be worth $36 billion.
Breyting has adopted the best practices from all these philanthropy methods, which will allow Breyting to allocate more profits to charitable causes, apply for grants, and offer a donation prospectus to raise funding for projects.
To make this happen, we are selling all of our fixed assets and properties, donating our intellectual property, concepts, and designs to a foundation, and licensing our brand to a network of manufacturing and retail partners. These partners will fulfill orders and conduct business, paying royalty and licensing fees. These fees will empower the Breyting Foundation to fund and execute Breyting's mission while offering our partners a competitive advantage in the market.
Exciting changes are underway; stay tuned for more details.